- Should I hire the front desk person that has more dental experience at a higher hourly rate, or the one that just graduated from school for an entry-level wage?
- Should I have my front desk team continue to handle administrative dental insurance tasks, or pay to outsource it to someone who can focus on insurance?
In these situations your initial reaction can be to take the less expensive route, but will that really get you farther in the long-term? For example, an experienced front desk person might have more effective scheduling processes, which can increase production. Or outsourcing insurance tasks to someone who has more experience and time to focus on it could increase collections, as well as free up your team to close treatment cases or collect money.
It is normal to miss potential in our own business. What potential might you be overlooking due to the illusion of a short-term gain?